It's a marketplace worth considering; Yahoo has more than 430 million monthly mobile users who average 104 minutes per month.
Where Google consolidated desktop and tablet paid search with the introduction of Enhanced Campaigns, Yahoo is offering advertisers the ability to manage mobile and tablet ads from a separate interface with Gemini.
A Sharethrough study, for example, found that people were 25% more likely to look at native ads than banner ads and viewed them 53% more frequently.
Participants in that study were also more likely to share native ads with their contacts and demonstrated greater purchase intent after viewing them, compared to other types of ads. S., almost three-quarters of publishers already offer native advertising on their sites.
Yahoo was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 2, 1995. The term "oracle" was intended to mean "source of truth and wisdom", and the term "officious", rather than being related to the word's normal meaning, described the many office workers who would use the Yahoo database while surfing from work.
) is an American multinational technology company headquartered in Sunnyvale, California. is the highest-read news and media website, with over 7 billion views per month, being the sixth most visited website globally, As of 28 December 2016 The term "hierarchical" described how the Yahoo database was arranged in layers of subcategories.
This is a graph that shows you how changing your bid changes the number of clicks and impressions you would have received over a given timeframe.
It's designed to help you optimize your bidding strategy by projecting the effect of variances in your bids.
Scheduling & Exporting Reports You can set up automatic reports using the Schedule button in the Reporting tab.
Choose to have daily or weekly CSV reports sent to your email.
Here are a few tips/facts that will help you better navigate the Yahoo Ad Manager and work with their native ad offerings: Yahoo Gemini, designed to offer advertisers a unified marketplace for mobile search and native advertising, is available now through the self-serve Yahoo Ad Manager.