“It spreads like wildfire when launched – especially if at a school – but does not retain users,” Mc Leod explained.
“Users join, list their crushes, and maybe have a couple successes – but have no reason to go back to the site or stay engaged.
After talking to Mc Leod a few times, I think it’s pretty safe to say that he’s cracked the love code.
So stay tuned – I’ll cover his startup, Hinge, when it launches.
There is no escaping all the ooey-gooey-makes-you-just-want-to-barf ads and promotions for Valentine’s Day.
As our lives become increasingly busy, it seems that the easiest way to meet people is online, a fact that many entrepreneurs have also noticed.
Grindr is doing great, but Blendr, which is for straight people, has not been successful.
As Mc Leod pointed out, if you’re a guy, you can just look around you and see that there are 23 girls in the bar.
OKCupid, which was acquired by last year, uses a fun question-and-answer system to build up your profile, so it skirts the tedious survey required for a profile.
It’s casual and free – but because of that, there are a lot of people using it who aren’t serious – and there are a lot of dead profiles.
So much so, that online dating sites are almost a dime a dozen.
As entrepreneur Justin Mc Leod told me, “There have been so many startups in the space because everyone recognizes that the traditional dating model is broken – at least for the 18-35 demographic.
Chinese authorities have had about enough when it comes to websites that scam people, and has zeroed in on dating websites as one of the worst offenders.